MSNBC reports on the colors sported by the Empire State Building: different sides represent the two teams competing in the Superbowl.
The image above was found on Flickr and is NOT how the building is lit for the Superbowl but is a great depiction of how cool the multi-colored theme can look. The image can be seen on Flickr here. I am assuming that the name on the photo is the name of the person who took the photo.
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